The Importance of a Marketing Content Planner
Content planners create a vision for publishing, creation, and distribution. They also are responsible for tracking and assessing strategy effectiveness.
This type of content informs the audience about the company’s products and services. It also helps users to solve issues and meet their requirements.
A marketing content planner may be a spreadsheet, or a third-party tool. The difference lies in how you make use of it.
1. Determine Your Goals
The famous quote, usually attributable to Benjamin Franklin although perhaps never heard by him, holds the truth: “If you fail to plan, you will fail.” The structure, efficiency of workflow and clear communication are necessary to transform a strategic plan into a successful content marketing engine.
Identifying your goals is one of the most important steps to take in this process. You can start with high-level business goals or the SMART framework to make them more specific and attainable. It is also a good time to look over your the goals for content and ensure that they align with current strategy.
Understanding your goals will help you monitor the performance of every piece of content. This will allow you to determine what is working and what needs to be improved, allowing you to make the necessary adjustments and improve your overall performance. This will ultimately ensure that you are reaching your overall goals and delivering quality content to your audience.
2. Identify Your Audience
Knowing your audience can help you create content that’s relevant, engaging and effective. This can be done by conducting research to determine the characteristics of your ideal customers personas. This can be done using surveys, data analyses and other methods of gathering data about your clients.
Then, you can use the results of your research to identify the kinds of content that will be the most effective for you and your company. This could include anything from blog posts, social media posts, podcasts and webinars. Once you’ve determined which formats work best content marketing agency, you can start creating your strategy for content.
A tool for planning content can help you keep track of your marketing goals and ensure that the right people are working on the right projects. It can also increase productivity by helping teams remain focused on what’s important and staying clear of distractions. It’s easy to start with a free content marketing on social media Analysis Report from CopyPress today.
3. Choose Your Ideal Platforms
It’s important to tailor your content to the platform you prefer. Instagram users are searching for visually appealing content, whereas TikTok users enjoy short fashionable videos. Performing some market research can help you identify your ideal users and their preferred platforms.
A marketing content planner will help you plan all the steps necessary to transform your ideas and concepts into a completed product. It will outline a plan to help you achieve your goals and ensure that everyone in your team is on the same page.
Content planning tools such as Monday and Kapost can help you with this. They let you create tasks and assign them to others, collaborate and monitor their progress on one dashboard. There are other more advanced tools, like Wrike, that offer drop-down menus that include an actionable table, a message board, and a general project timeline. Both offer the free version, as well as more comprehensive subscriptions in case your team requires more advanced features.
4. Find Your Content Types
A content planner is an excellent tool for anyone, whether you’re an influencer working alone or as part of a team of marketers in a large company. It helps you stay organized and ensures that everyone is on the same level. It’s a great tool for managing content for projects that have more time to lead, such as quarterly or annual campaigns.
A good b2b content marketing agency planner can assist you in determining the kinds of content to create and the best way to create them. This includes determining what format your content should be such as blog posts, infographics case studies, podcasts, or social media press releases. This should include a timeline of when these pieces are expected to be produced and published.
You should also be keeping track of the metrics that relate to your content marketing goals like traffic and engagement. This will allow you to analyze your results and make needed adjustments. Ahrefs is a great tool to help you determine what is working and what isn’t. It can also provide you with information about the performance of your competitors.
5. Identify Your Content objectives
If you establish clear content objectives, it will help your team remain on track to reach their goals. Clear objectives will help you achieve your goals for content marketing whether it’s to increase the number of visitors to your blog by updating posts or increase customer retention by organizing webinars.
A good content planner can assist you in defining your goals by creating an organized workflow and allowing collaboration. It can also incorporate tools like image-generation software and text-to-image instructions, or social management apps to simplify the process.
In addition to setting goals and creating an expected workflow, a marketing content marketing trends planner can assist you in identifying your performance metrics and key performance indicators (KPIs). This will let you monitor the effectiveness of your content and adjust to improve your marketing strategy. Bounce rate as well as website traffic and social media shares are all examples of metrics that are quantifiable. These metrics should all be tracked throughout the entire time of your content’s existence including publication, production, and distribution.
6. Identify Your Resources
If you lack the resources required to implement your content strategy, it will be ineffective. When planning, ensure that you have enough budget to accomplish the tasks you’ve outlined. This could include salary or team payments, production costs for web space and materials, and paid marketing tactics.
Once you have a budget, you can begin assigning responsibilities for each task. For instance, you could decide to assign tasks such as keyword research editing, copywriting, and design to various members of your team. You can also use a tool like Sprout to make it easier of scheduling content across various channels and platforms.
You can connect your social media accounts to the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools of Sprout for scheduling comprise an image library that simplifies the management of assets and helps save time during the creation process.
7. Identify your Key Performance Indicators
It’s important to make your marketing efforts worthwhile if you’re going spend a lot time creating content. You can boost your performance by analyzing and tracking the right key performance metrics.
For instance, a popular KPI for content marketers is the number of repeat customers. This measure can be used to determine the effectiveness of your content at converting customers, and it can also be used to identify any areas that could be improved for future campaigns.
In addition, it is important to identify the types of content you want to develop based on your goals and audience. This could be posts on social media, blog articles, infographics, or videos. Once you have identified the various formats of content and formats, you must make a plan for each that includes frequency and distribution. This will ensure that the right people are viewing your content at the appropriate time.
8. Find Your Methods for Tracking
A marketing content planner is an essential tool for any company looking to enhance their marketing strategies. It can help you keep the track of your goals, audience and resources while allowing you to assess how efficient your strategy is over time.
A social media content calendar can help you decide when your posts are due to go live, which will help ensure that your content is published consistently. It also allows you to prepare for holidays or events that may affect your audience’s engagement.
A keyword content strategy is a great tool to improve your SEO strategies. It will help you find the most relevant keywords for your content and increase your search engine ranking and visibility. It will also help you evaluate the effectiveness of keyword content strategy over time.
9. Identify Your Measurements
Your marketing plan should allow you to determine which metrics are the most relevant for each piece, regardless of whether you arrange your content based on the theme or keywords. This will help you understand how effective your content has been so that you can continue to improve it. A cloud-based marketing planner, like Optimizely CMP can also help team members to work together and create reports useful for future content decision-making.