Selecting a great SEO agency for your marketing campaign can be a difficult task. There are many of agencies out there who concentrate on Search Engine Optimization, but how can you trust that each will really push your Google rankings to the top?
It always pays when looking for an SEO agency to not just look into their past and current client base, but also to ask about their achievements. What Google rankings have they attained for past clients? How long did it take? And the way much did the web page traffic increase? Many times, it can take around 3 months or even more for rankings to improve on Google and traffic should increase from about 50% upwards. At this stage, you could also want to inquire should the agency offers any subscriptions for post-optimization maintenance. A great company should, since maintaining high SEO rankings requires ongoing care.
It also helps to look for an SEO agency that offers a full variety of services. ‘On-page services’ like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. ‘Off-site’ SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It could also help to ask your prospective company if you are required to approve anything before they go ahead with it. Whenever they say ‘yes’, it’s a good sign they are honest and prepared to work closely with you. To improve your rankings, an SEO agency needs to employ a variety of tasks, not only 1 or 2, so be wary of companies that only offer limited or dodgy services.
The proper SEO company is essential to provide the right SEO services and features to the business. Not every SEO can handle all of the various kinds of businesses in the market. Hence, some SEO agencies have a tendency to focus on certain niche markets to hone their skills and creativity. There can be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a little more than the other general SEO company operators. It depends upon the SEO industry vision and modus operandi.
Every SEO company will operate differently according to their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others with regard to service standard and creativity.
Another thing to look out for is any agency that offers to improve your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. They are often known as “black hat SEO” and will get you banished from search engines, which may be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to search engines. Automatic submissions are not considered best practice and it’s must more beneficial for you if a business conducts manual submissions. Always make certain that an SEO agency is open about their methodologies used – any secrecy could mean they’re using “black hat” techniques.
It is important to bear in mind high prices within an SEO agency do not necessarily mean the most effective quality. Instead, choose a business based on their clientele, reputation and their very own site optimization and Google rankings. Similarly, if a company is offering you “guaranteed” #1 rankings for a ridiculously low price, it really is probably too good to be true. Collecting several quotes is a great way to start and always make certain quotes are supported by a contract, so you know exactly what you’re getting for your money. It shall also help to ask what their payment terms are and whenever they possess any fees for early termination.
Finally, a dependable SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Most businesses shall include keyword research as a given, but be wary of any company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be according to their research, analytics and competitor scope, not on the you tell them. Keep in mind, they’re meant to be the SEO experts – not you! “Guessing” your keywords isn’t efficient and a great post to read SEO agency will research your keywords thoroughly before recommending them.