Picking a great SEO agency for your marketing campaign may be a tough task. There are plenty of agencies out there who concentrate on Search Engine Optimization, but how can you trust that each will really push your Google rankings to the top?
It always pays when looking for an SEO agency to not simply look into their past and current client base, but additionally to ask about their achievements. What Google rankings have they attained for past clients? How long did it take? And the way much did the site traffic increase? Ordinarily, it can take around 3 months or even more for rankings to increase on Google and traffic should increase from about 50% upwards. At this stage, you may also want to inquire in the event the agency offers any subscriptions for post-optimization maintenance. A great company should, since maintaining high SEO rankings requires ongoing care.
It also helps to look for an SEO agency that offers a full variety of services. ‘On-page services’ like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. ‘Off-site’ SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It could also help to ask your prospective company if you are required to approve anything before they go ahead with it. Should they say ‘yes’, it is a good sign they’re honest and ready to work closely with you. To improve your rankings, an SEO agency needs to employ various tasks, not only a couple of, so be wary of companies that just offer limited or dodgy services.
The correct SEO company is essential to provide the proper SEO services and features to the business. Not every SEO can handle all the various kinds of businesses in the market. Hence, some SEO agencies often concentrate on certain niche markets to hone their skills and creativity. There can be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a bit more than the other general SEO company operators. It will depend on the SEO industry vision and modus operandi.
Every SEO company will operate differently based on their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others in terms of service standard and creativity.
Something else to check for is any agency that offers to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. These are often known as “black hat SEO” and can get you banished from internet search engines, that may be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to internet search engines. Automatic submissions are not considered best practice and it’s must more beneficial for you if a company conducts manual submissions. Always make sure that an SEO agency is open about their methodologies used – any secrecy could mean they’re using “black hat” techniques.
It’s vital to take into account that high prices within an SEO agency do not necessarily mean the best quality. Instead, choose a business based on their clientele, reputation and their very own site optimization and Google rankings. Similarly, if a business is offering you “guaranteed” #1 rankings for a ridiculously low price, it really is probably too good to be true. Collecting several quotes is an excellent way to start and always ensure quotes are supported by a contract, so you know just what you’re getting for your hard earned money. It’s going to also help to ask what their payment terms are and if they possess any fees for early termination.
Finally, a dependable SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. A lot of companies will include keyword research as a given, but be wary of any company that asks you to provide the keywords for their work. While they might ask for your opinion, additional reading the keywords used should be based on their research, analytics and competitor scope, not on the you tell them. Bear in mind, they are meant to be the SEO experts – not you! “Guessing” your keywords is not efficient and also a great SEO agency will research your keywords completely before recommending them.