Most marketers aren’t spending money to send traffic to their Facebook. The larger majority send paid traffic to their website. Think about it, why would I want to pay to send traffic to my Facebook profile where there are several chances for the visitor to leave my profile and not convert into a lead? Facebook is an easily distracted environment. Your website is engaging and focuses on one thing: your niche. No random IM requests, no Farmville to take care of, no “which celebrity do I resemble?” quizzes. Having a website with keyword rich, optimized content is required if you want to maximize your return on investment.

Remember that Search Engine Optimization is an Investment, not an Expense. Unlike paid ads, the efforts you put in to truly optimize your site today will continue to pay off well into the future.

For example, if your key phrase is “SEO tips”, try to develop the content with “SEO tips” and not with other combination of the words like “tips for SEO”.

Let’s make it very clear: without proper SEO strategies your business will flop big time! You have to properly understand the power of SEO if you want to be successful with any type of internet based business.

The important point of that tip is to concentrate on getting one page in the top 10. That’s all you need. You will have links to all your other pages once somebody reaches that page in the top 10. Tip nine: Once you get visitors keep them there. Give them useful content and something to do, even if just to click from page to page. Offer them a free gift for completing a quiz on your topic, or free vacation certificates for certain actions: these are easily found on the internet in a form that you can either post or email for them to print their own. Offer them an opt-in form so that you can keep in touch.

Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and most especially SEO strategies.

12. A neat solution for SEO of dynamic sites. In some cases where it may be too tough (time consuming or expensive) to modify the database and source code, one can create a article / resources section or Pinterest publish blog posts/ articles in HTML (static pages) and use these pages to pull in the traffic, and then direct the user to the database section.

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