SEO and storytelling have been thought to be something that never gets along and that do not complement each other.With much startle, they are interrelated and any marketer can get the greatest deal out of them.
SEO is considered something that helps the search engines identify you, and get pleased by the technical parameters that define your work. Story Telling attracts readers emotionally and mentally on a greater depth.
It might be easy for you to bring in visitors on your page, but ain't it hard to make them stay there, or bring them back the next time?
The marketers are running out of innovative ideas for the same. Storytelling is the biggest tool of the time that can help you in this regard.A true and emotionally connecting story can hold the audience back spending more time on your page.
Here are a few factors that will add to the benefits of storytelling.
Brand publicity and awareness
Whenever a visitor lands on your page, they must feel the difference from other pages.They must feel the urge to continue reading and to connect emotionally.
They must get to know the hardships and the efficiency you've had to build your empire as it is today. This will build the trust factor in the audience.
Click-Through rates: It is the ratio of the users who click on the page link to the users who view the link.It is an important parameter that decides the SEO capability.
Next time they see the link, they will click on it for sure, ensuring you more audience the next time too. This will increase the click-through rates too. It will also make sure of the branding that you need.
Building trust can also encourage other pages to backlink your pages when they feel you are genuine. Backlinking is one important factor that search engines use to identify the best pages as they are the first-hand referrals on the online space.
With more visits on your page frequently and more users trusting your brand, the search engines will definitely find your brand useful and increase your ranking.
Increasing the engagement on your page
Bounce rate: It is the percentage of the visitors who navigate away from the site after viewing only one page.
A high bounce rate means that the content inside the page has not been worthy enough to attract the visitors to stay long enough to read them.
Storytelling is one solution to this. An interesting and engaging story can draw the attention of your visitors to stay long enough and urge them to know more about the company.
This will increase the time on page factor also. It is the time for which the visitor stays on your page.
These factors add up to the engagement factors on your page. Making good results out of these can please the search engines to give good rankings for your page too, which is the ultimate goal of SEO.
Making it shareworthy
After detailed discussions with social media users, it was a common opinion that users share links which they find attached to emotionally. The content they find worthy enough to be shared.
Also, they share the content they find others can make use of.The links which will make them look smarter, and genuine when shared.
Stories usually get through all these conditions. An anecdote, a user experience, a review whatever be it, people share it when they feel connected to it.
Making your users share your story on different media can help you in your publicity management.Testimonials shared by users will be more effective than the ones shared by the company itself.
Writing for the Customers first!
Since the search engines have been smart enough to understand the real fanbase for each page, the times when keywords and backlinks determined the SEO ranking are no longer existing.
Real human interaction is measured and hence, priority must be given first to the customers.
If they are happy and satisfied with the content, the same will be reflected in the rankings in terms of the different factors discussed in prior.Hence, it is important that you please your readers first!
Using other mediums
Google, with the new algorithms to identify diversity in the traffic will require the traffic to be from diverse sources. This will give higher SEO rankings.
Social media is one great tool where you can use storytelling as a major tool to drive the traffic.
The accumulative effort on creating the brand over different handles and driving the traffic to the core sites can impress the engines to give more importance to the respective enterprise.
Data-driven SEO stories
While crafting beautiful stories for your readers, make them data-driven to be more influential. They can be backed up by data to make it more persuasive. You can also include keywords if you have them ready.
The story must be expressed in the most legible and simple terms to comprehend.Also, the story can re-crafted according to the platform to deliver the content.
Algorithms and strategies change for the search engines very frequently and the content marketers should make it possible to upgrade and make changes to the strategies they use to bring in more customers and create a fanbase on the internet.
Storytelling has been one such move towards incorporating changes from your part too. Well, there a plenty of tools that can help you craft your stories and to decide on how to present your story. Well, the ultimate key is to stay genuine and to present your stories in the most genial way that holds no one back, but share the same.
So tame in your brains to write the most beautiful of the stories, to create the change and to make the best impressions.
