Well done search engine optimisation, often called SEO for short, is designed to allow web pages to show up in search results when individuals look for products or services rather than simply company names. The idea is the fact that people searching for things online are able to seek out a business website with virtually no prior understanding of the business or its name. You will find all manner of tricks and methods which fall under SEO, however the good sustainable methods (also sometimes called “white hat SEO”) are based around the concept of making your web page easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.
It is not uncommon to decide to outsource SEO to external marketing agencies and other companies, but you will discover far too many dodgy types out there who like to take companies seeking SEO – especially local and smaller businesses – for a really expensive ride. How then does one actually go about finding an excellent, honest and legitimate search engine marketer?
It’s actually incredibly easy to seek out a good SEO agency online. Go to a search engine like Google or Bing and type in “SEO agency.” Ignoring the paid advertisements at the top, whichever firm has landed at the very best of the search results are what you want – they has to be pretty good at SEO or their own website would not be so high in the natural listings!
To narrow things down a bit, you could try extending your search. Say you live in Essex and want a local agency – just type in “SEO agency Essex.” Or maybe if your web page is specialised and also you want particular help with it you may add your industry or site type – “SEO tourism” or “SEO eCommerce” for example. This could be a good way to seek out niche SEO agencies who have specialist knowledge in your field.
Sometimes SEO agencies (or at least people claiming to be SEO agencies) attempt to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it really is best to ignore love it – if a business which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their very own website ranks highly and people can find them anyway, chances are they are not very good. The exact same is true of SEO services advertised on paid ads at the very best of major search engines or on banner ads on other websites. If their search marketing is any good, what makes them having to pay for their placements?
Another thing to bear in mind is to steer well clear associated with any SEO agency that promises you “top position for x keywords” or something similar. Nearly all modern major search engines used personalised searching, meaning that everyone sees web pages in slightly different ranking positions determined by their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this sort of service is lying through their teeth. Modern SEO shall use sustainable “white hat” techniques to be able to bring useful traffic to your webpage, not use exploits and dodgy tricks, that will constantly get them slapped by search engine updates like Google’s infamous Panda and Penguin algorithm changes.
Once you’ve found an SEO company that looks mostly all right you are going to need to ask them some questions before you leap into their services. And also the normal checks like existing client list and testimonials, it really is a great idea to talk to someone directly on the telephone or even in person.